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October, 2007
The Heart and Stroke Foundation, Ontario Chapter, has awarded The Alder Group a contract to develop an evaluation plan for the Healthy Weights Investment in Mission Program, a multi-strategy initiative promoting healthy weights and physical activity.
Reknowned researchers Dr. Brian Rush and Dr. Rouleen Wignall join The Alder Group as team members for this project.
As healthy weights and active living have emerged as key health promotion priorities in many provices and countries, the World Health Organization (WHO) has identified being overweight or obese due to poor nutrition choices and physical inactivity as the greatest risk factors for chronic disease in the 21st century
The need for preventive measures is clear. In 2004, Healthy Weights-Healthy Lives, the annual report of Ontario's Chief Medical Officer of Health (CMOH), focused on the growing incidence of unhealthy weights in the province. This macro-level analysis of the problem detailed the environmental aspects of communities, workplaces, schools and homes that foster obesity. Emphasizing the need for a comprehensive, intersectoral approach, the CMOH called upon "all levels of government, the health sector, food industries, work places, schools, families and individuals to
become part of a comprehensive province-wide effort to change all the factors that contribute to unhealthy weight. We must act now to create communities that promote
healthy eating and regular physical activity.”
For this project, The Alder Group will form a project reference committee and carry out an evaluation assessment of the program. This will involve the development of a program logic model, setting objectives and validation via a stakeholder workshop, and the development of an evaluation framework, plan, methodology, and a set of tools for implementation of the plan.
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